Creating “Raving” Fans

One of the biggest things that the RCI management team strives for is providing above average service in an economy that expects poor or “just okay” service. We don’t want satisfied customers – we want “raving fans!” Our team has spent the last few months throwing around idea after idea about how to improve our relationships with our clients. Although we have come up with what we think are some great ideas, I feel that the best advice will come from our clients. After all, no one knows how you want to be treated better than you do!!


We do not want to be like these guys!

Here at RCI Insurance, we have been reading the book, “Raving Fans” by Ken Blanchard & Sheldon Bowles.  If you’ve never read this book, I highly recommend it. In reading this book, we’ve realized that what we’ve thought was good customer service was just that, good. It wasn’t great, and we certainly were not creating as many “fans” as we would like.

We now realize areas that we can improve in and areas that we have excelled. With you as our customer, we need your help to continue to improve and excel. We want to be better than good, we want to be great and we want you to be a “raving fan” of RCI. How can we become great? We need your help! We may think we’re doing great, but really, we’re doing poorly. Or we may be doing an excellent job, but we don’t realize it.

What we’re asking you to do will take a few minutes of your time, but could make a world of difference for our agency and the level of service we are able to provide.

  • What is your best and worst service experiences – whether with our agency or with another business.


  • Do you have any ideas that can help us make our service better – what do you want and/or expect from your insurance agent?


If you have had a good or bad experience with our agency, we want to know about it. We love hearing the good, of course, but cannot improve unless we also know the bad and know what areas need improvement.

Please send your response to HERE. Thank you in advance for your time, and I look forward to reading each and every response!


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